Tangible
Making Work Meaningful.

Role
Creative Direction, Art Direction, Design

Agency
52 Pick-up Inc.

Digital design
Natsumi Nishida

Year
2022

Launched by two former Sid Lee strategic leaders tangible is a a boutique consultancy, focused on aiding organizations in aligning their objectives with the experiences of their employees. In order to launch their bew venture they needed a bold, energetic brand that wouls help them establish their position on the market and carve out a niche for themselves.

New identity is unexpected, bold and full of energy. Fluid, playful and dynamic visual language trnslated well into all applications: website, marketing collateral and presentation templates. The lowercase wordmark feels refined but also playful and friendly. Deep ink traps add a lot of character and personality to the logo. The modified tittle over “i” serves as the wordmark’s accent and focal point. 3D shadows add an illusion of movement, while the tittle icon can be used as a part of a pattern or as an image container.

Kuba Krystyniak
Design & Art Direction

© Kuba Krystyniak RGD

Email: [email protected]
LinkedIn: kubakrystyniak