Ballin' Out for Charity
Raising funds for a worthy cause.

Role
Creative Direction, Art Direction, Design

Agency
52 Pick-up Inc.

Clients
RAD Marketing
BLACKLINE
TCS Marketing

Year
2023-24

Ballin’ Out for Charity is a community-driven basketball tournament organized by real estate industry professionals to raise funds for a worthy cause. The events raised over $180k to date, with money donated to the Daily Bread Food Bank and the MLSE Foundation. Given the fun, casual, and friendly vibe of the event we designed an energetic and positive identity that helped create excitement and buzz around the tournament. New logo was proudly placed on caps, hoodies, t-shirts, water bottles and signage. We also designed sponsorship packages and art directed the website. 

The first event was a great success, with 16 teams of three signing up and playing 31 games of 3-on-3. It also served as a great opportunity for the industry to network and connect. Despite the tight timeline we created a successful, buzz-worthy brand for the event. The team managed to rally numerous companies and real estate professionals who contributed through tickets purchases, team registrations, and event sponsorship.

Kuba Krystyniak
Design & Art Direction

© Kuba Krystyniak RGD

Email: [email protected]
LinkedIn: kubakrystyniak