The Georgian
Designing a unique purchasing experience for a boutique condo in South Cabbagetown, TO.

Role
Creative Direction, Art Direction, Design

Agency
52 Pick-up Inc.

Client
Stafford Homes

Year
2022

The-Georgian-best-logo1

The Georgian is a boutique condominium by Stafford Developments, currently under construction in South Cabbagetown, Toronto. We were tasked with naming, identity design and brand rollout to promote this unique development. We designed brochure, marketing collateral and registration page, and on top of that we designed a presentation centre to create a unique purchasing experience for potential buyers and investors.

The brand is upscale, urban, luxurious with a nod to the vibe of the up-and-coming neighbourhood and local architecture. Refined visual language and photography mixed with painted splashes of colour created interesting and unique visual language that differentiates project from the competition.

TheGeorgian_Style_guide_v1.1_20220126_Page_1
TheGeorgian_Style_guide_v1.1_20220126_Page_2
TheGeorgian_Style_guide_v1.1_20220126_Page_3
TheGeorgian_Style_guide_v1.1_20220126_Page_7
TheGeorgian_Style_guide_v1.1_20220126_Page_4
TheGeorgian_Style_guide_v1.1_20220126_Page_5
TheGeorgian_Style_guide_v1.1_20220126_Page_6
The-Georgian-Best-Rendering-8
12-The-Georgian
The-Georgian-37.-High-or-Mid-Rise-Project-Sales-Brochure_2
The-Georgian-37.-High-or-Mid-Rise-Project-Sales-Brochure_3
The-Georgian-37.-High-or-Mid-Rise-Project-Sales-Brochure_5
The-Georgian-37.-High-or-Mid-Rise-Project-Sales-Brochure_4
14-The-Georgian
01-The-Georgian
15-The-Georgian
Georgian-ext1
Georgian-ext3
02-The-Georgian
04-The-Georgian
08-The-Georgian
07-The-Georgian
03-The-Georgian
05-The-Georgian
06-The-Georgian
09-The-Georgian
The-Georgian-Website-Mockup-A
The-Georgian-Website-Mockup-C
The-Georgian-Website-Mockup-B
← Ballin’ Out for Charity
→ Cloverdale Mall

Kuba Krystyniak
Design & Art Direction

 

 

© Kuba Krystyniak RGD

View